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The Mission of the Sunset Cliffs Merchants Association is to promote and support the Sunset Cliffs Business District, and bring economic prosperity to the local Sunset Cliffs businesses.  The Sunset Cliffs Merchants Association (SSCMA) is comprised of Sunset Cliffs Business District merchants and Sunset Cliffs residents dedicated to building a thriving business district that fulfills the needs of the Sunset Cliffs community and visitors alike. The SSCMA has filed to be a 501(c)6 private nonprofit business organization. The Sunset Cliffs Merchants Association represents many of the businesses in the Sunset Cliffs Business District (Sunset Cliffs Boulevard at Point Loma Avenue and the contiguous commercial locations). The businesses in the Sunset Cliffs Merchants association recognize the Sunset Cliffs district as its own district and not part of any other merchants or mainstream associations. The operations of the association are conducted by a Board of Sunset Cliffs Business owners and residents, committed to creating a vibrant active business district, distinctive from the other Peninsula merchants associations, for the community of Sunset Cliffs and all the visitors who come to see our great neighborhood.